We have been fortunate to be involved in some exciting business growth stories over the years. To be clear, we give our clients all the credit for their success. Our initial role is to become a key advisor to your marketing team (strategy and planning). Then we execute the plan. Here are a few reports from the field:

OUT OF THIS WORLD GROWTH!
Our client, Mercury Insurance, has been a successful auto insurer in California since 1962. When growth got tough in 2000, we came in and reviewed their situation. Their ad agency told them they couldn’t afford to be a player on TV, so they created a “virtual TV” campaign: outdoor plus radio. This campaign actually increased their cost-per-lead by almost double. We quickly moved Mercury to spot TV in their key California markets. The results were convincing: cost-per-lead costs plummeted, brand awareness levels jumped and growth started again.

In fact, since 2000, Mercury has grown from 7th to 3rd in California…with the same budget! TViQ brought skyrocketing media costs back to earth. Our system has allowed Mercury to actually outgrow Geico’s ever present Gecko and cavemen in their key market.

100,000 TALKERS IN JUST SIX MONTHS!
Pocket Communications is a fast growing wireless company based in Texas. They decided to launch a new, low cost consumer product and chose marketpower as their media partner. The marketing challenge was taking on AT&T in their home market.

The results? Over 100,000 new paying customers during the first six months! But the amazing part was that they were acquired for less than half of the amount being paid by the national competitors with much larger budgets.

DOUBLED SALES FOR THE SAME BUDGET!
An independent Southwest based furniture retailer decided to jump on the growth bandwagon when their primary market was invaded by larger national chains. The challenge was that some of their key lines decided to compete against them with their own stores. This meant the firm had to invest in new facilities and expensive technology upgrades. marketpower came in to develop a TV plan to attack the competitors head-on.

The results? With the same budget, this retailer was able to jump from 6th to 2nd in Share-of-Voice, passing several of the giants. Their $1.5 million budget looked like $3.2 million to the market. Their sales doubled in the first year alone reducing their ad-to-sales ratio to the lowest in their long history.

FROM LAUNCH TO ACQUISITION IN JUST THREE YEARS!
Sometimes a client’s plan is clear: get acquired fast. marketpower was retained by a discount broker to develop an aggressive plan to accomplish that goal…with a budget one-fifth of the size of the existing competitors. We used TViQ in key markets to maximize reach and frequency against active traders.

The results? Rapid growth with new customer acquisition costs 30% below the competition. The firm was gobbled up by one of the industry giants in just three short years.