A long, long time ago (in 1998), we said enough was enough. We had worked for nationally prominent media companies and agencies that basically did three things:
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They charged advertisers more every year regardless of the results.
They delivered less audience every year, because no one was really counting.
They enjoyed taking long lunches, sumptuous dinners and exotic trips together, all at the expense of the advertiser.
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We launched marketpower with a different mission in mind: shouldn’t someone be taking care of the business of selling more of our client’s stuff? That meant we had to change the way the media biz was done. This change meant developing a better way for broadcast media to be bought and sold. (And we had to start bringing our own lunch!)
After a year-long study of the entire industry, we launched our solution which we called TViQ. It combined market-by-market strategic planning, a million dollar proprietary media planning and buying software, expert planners and buyers, a cutting edge database of how advertisers were really using media and a complete ROI tracking capability.
The results were better than we had even imagined. TViQ effectively stopped media inflation dead in its tracks. We’ve done it in over 70 markets, coast-to-coast for every demo, in almost every key business category.
TViQ is the Priceline of media buying. Here are some of the markets and the amount we have reduced media inflation. And all the savings gets passed along to our clients.
Click HERE to see a market savings list.
Today, we have applied our knowledge at reducing costs and squeezing inefficiency out of the buying system for all media with three other important innovations:
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360iQ: integrated media and marketing ROI modeling and measurement.
Optimal iQ: business intelligence and web analytics.
Click Forensics: search advertising auding (which we spun out as a seperate company during Q1 in 2007
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At marketpower, it’s all about the results we deliver for you. We have aligned our compensation to be paid based upon what we deliver, not the amount of money we spend. Join us, won’t you, for the journey to the new media frontier!
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