For advertisers focused on success, it takes a lot of power to battle the dark side of the evil media empire. The odds aren’t on your side. The media industry is hard-wired to sell their inventory, not yours. Most of the stations in your local markets are owned by mega-star media giants who must prime the Wall Street pump every quarter or they will be banished to faraway galaxies.

At marketpower, our team is focused like a laser on maximizing the value of every one of your media dollars. We do that with three primary missions:

PLAN STRATEGICALLY

You can only win the battle for profitable growth if you have enough information. At marketpower, our planning process focuses on:

BUY EFFICIENTLY

Our TViQ buying system transforms the way TV stations manage their inventory, like Priceline does with hotel rooms. TViQ invented a new kind of local inventory called Value-Based-Inventory (VBI). It is guaranteed by the stations, by daypart and demo and is priced far below the usual “rack rates less 20%” most media buyers are able to negotiate.

TViQ is not DRTV or remnant. It runs when and where it needs to in order to deliver new customers. Our ten-year track record across 70+ DMA’s demonstrates the value of our system.

MEASURE ROUTINELY

At marketpower, we have developed a series of analytical tools to measure everything related to the key metrics of new customer acquisition. Armed with this information, you can easily track your true marketing ROI.
 
But, rather than have you get lost in space with reams of unintelligible data, we have become experts at winnowing the data down to the key performance indicators. We even build easy-to-read, color coded marketing dashboards so you will always know where you stand. We make our clients heroes in their organizations because they have actionable marketing information…often for the first time.